Salt Lake has everything I’m looking for in a city: amazing food, interesting people, beautiful scenery (those mountains!), and bad-ass signage. Grayson’s brother, who is also a graphic designer, told us that Salt Lake has become a hub for branding and graphic design in the last few years— and you can tell. Every cafe, shop, and store that we passed by was not only hip— but unique, which is something that is becoming harder and harder to find.
With image sharing platforms like Pinterest and Instagram, it’s arguably too easy for new businesses and brands to hop on the same trends that are “cool” across the country. So while this might create objectively aesthetically appealing brands, it also makes every city unbearably homogenous. There’s little I hate more than going to a new city only to discover everything looks exactly the same as every other city I’ve been to.
For whatever reason, Salt Lake has evaded this common trap. And the result is a city filled with eye-catching storefronts, signs, and logos that are as as uncommon as they beautiful.
Because this was a family trip and not a work trip, I spent the majority of the weekend enjoying the views with my eyes and keeping my phone in my pocket.
But on Saturday I decided to snap a few photos so I could share at least some of the beauty with you all.
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