I had arrived early to grab breakfast and glance over her current website, and found myself pouring over blog posts about her solo travels through Asia, staring open-mouthed at the photos of her doing (what some may call insane) acroYoga postures, and getting slightly intimidated to meet this gorgeous and accomplished young business-woman.
Luckily for me, Kaelyn arrived with a huge smile and I discovered that not only is she obviously badass, she is also sweet and bubbly— exclaiming only a few minutes after conversing that we “have to be friends.” I loved her immediately.
Throughout our meeting Kaelyn only got cooler. First she told me about her non-profit, Upward Inertia, for which she needed a website and logo. A yoga teacher and occupational therapist, Kaelyn had spend the last year holding acroYoga workshops around Boise, teaching therapeutic yoga in St. Al’s hospital for patients with movement disorders, and volunteering in a medium security men’s prison in her free time. She loved what she did, and she was ready to quit her job and take these passion projects full-time.
Then, when we got to talking about a potential timeline for our work together, Kaelyn told me that she would be leaving in a few weeks for a 1,200 mile hike on the Pacific Northwest Scenic Trail— which starts in Montana and ends in Washington. Yeah— I told you she was badass.
Finally, after an hour or so of chatting and planning, Kaelyn had to run. She had rehearsal for the local production of Legally Blonde: The Musical.
The girl does it all.
So a few hours later, at an event for Inclusivity and Diversity in the Idaho Yoga Community, I listened again (with awe) as Kaelyn spoke with natural conviction and compassion about the men she feels teach her way more than she teaches them.
I was super grateful to have the opportunity to hear even more about Kaelyn’s vision for her non-profit, and was thrilled to see so many in the audience ask for ways to get involved after she finished speaking.
By now you won’t be surprised when I tell you that the inspiration for Kaelyn’s logo was about as cool as she is. During our first meeting at the coffee shop, Kaelyn reached over the table for my pen and sketched on my notebook a symbol that she told me came to her during a meditation. It contained beautiful spirals, and was perfectly symbolic of what she hopes Upward Inertia will offer to others: inspiration to grow.
Using a block and carving tool (and a beer), Grayson began interpreting her design.
And then used some computer wizardry to come up with the final image…
To accomplish this, we used a combination of beautiful photography by Once Upon a Van and colorful abstract art, to create a visual profile of both Kaelyn and Upward Inertia.
To effectively engage her audience, we included clear “call-to-actions,” guiding both clients and donors to the correct pages.
And we made sure to highlight her fabulous testimonials.
Now that her website is up and running, Kaelyn is off to change the world through therapeutic yoga (after a quick 1,200 mile hike of course).
And, while I’m sad to be done working together, I’ll be seeing Kaelyn soon.
Tomorrow, actually, at her acroYoga workshop in town.
Wish me luck.
To learn more about Upward Inertia’s mission or to see the full website, visit: